goldrop
Scope
- Naming
- Brand Strategy
- Brand Identity
- Art Direction
- Packaging
Overview
Coming Soon Goldrop is rebranding a stale and tired industry and reintroducing how people enjoy syrup, building a new generation of syrup lovers, and creating a brand that blends heritage with todays health focused consumers.
Behind the tagline
More than just a play on words, "A Drop Above" defines Goldrop’s identity. It signals a product that sits higher than the rest in purity and taste, while rooting the brand in the high-altitude, northern forests of Canada. It’s a promise that every drop is crafted to a higher standard.
