goldrop
Scope
- Naming
- Brand Strategy
- Brand Identity
- Art Direction
- Packaging
Overview
Coming Soon Goldrop is rebranding a stale and tired industry and reintroducing how people enjoy syrup, building a new generation of syrup lovers, and creating a brand that blends heritage with todays health focused consumers.
Challenge & Approach
The founder of Goldrop saw an opportunity in a stale and heavily monopolized industry. The goal was simple, rebrand the industry as a whole and be the change he wished to see in Maple Syrup. As a proud Canadian, he wanted to meaningfully contribute and spread the rich heritage of Maple Syrup to the new generation of Canadians.
From naming and storytelling to a full packaging evolution, we built the Goldrop identity from the ground up. The true test came at the One of a Kind trade show, where our strategy proved its "stickiness" in real time. The brand didn't just connect with consumers, it drove a total sell-through of over 2,500 bottles in a single weekend.
Behind the tagline
More than just a play on words, "A Drop Above" defines Goldrop’s identity. It signals a product that sits higher than the rest in purity and taste, while rooting the brand in the high-altitude, northern forests of Canada. It’s a promise that every drop is crafted to a higher standard.
Behind the tagline
More than just a play on words, "A Drop Above" defines Goldrop’s identity. It signals a product that sits higher than the rest in purity and taste, while rooting the brand in the high-altitude, northern forests of Canada. It’s a promise that every drop is crafted to a higher standard.
Packaging
The evolution of our packaging has been a journey of turning constraints into creativity. We began with the the challenge of fitting rigorous Canadian Maple Syrup regulations and mandatory bilingual translations onto a tiny canvas.
While those early labels taught us precision, our transition to full-scale, custom labeling allowed us to finally let the brand’s visual identity breathe.
This was just the beginning; we are currently preparing to launch a final packaging evolution that will completely disrupt the traditional aesthetic of the maple syrup market.
