goldrop
Scope
- Naming
- Brand Strategy
- Brand Identity
- Art Direction
- Packaging
Overview
Coming Soon Goldrop is rebranding a stale and tired industry and reintroducing how people enjoy syrup, building a new generation of syrup lovers, and creating a brand that blends heritage with todays health focused consumers.
Challenge & Approach
The founder of Goldrop saw an opportunity in a stale and heavily monopolized industry. The goal was simple, rebrand the industry as a whole and be the change he wished to see in Maple Syrup. As a proud Canadian, he wanted to meaningfully contribute and spread the rich heritage of Maple Syrup to the new generation of Canadians.
From naming and storytelling to a full packaging evolution, we built the Goldrop identity from the ground up. The true test came at the One of a Kind trade show, where our strategy proved its "stickiness" in real time. The brand didn't just connect with consumers, it drove a total sell-through of over 2,500 bottles in a single weekend.
Behind the tagline
More than just a play on words, "A Drop Above" defines Goldrop’s identity. It signals a product that sits higher than the rest in purity and taste, while rooting the brand in the high-altitude, northern forests of Canada. It’s a promise that every drop is crafted to a higher standard.
Behind the tagline
More than just a play on words, "A Drop Above" defines Goldrop’s identity. It signals a product that sits higher than the rest in purity and taste, while rooting the brand in the high-altitude, northern forests of Canada. It’s a promise that every drop is crafted to a higher standard.
Packaging
The color palette was designed to be adaptable, bold, and captivating IRL. This ensures the visual identity remains fresh and versatile throughout the SSC season.
